Date: May 2017
Client: Tiger Beer
During the last decades Asia has grown rapidly, and this exponential growth has come at a huge cost: Air pollution. Since people are no longer enjoying their drinks at sidewalk bars and cafés, sales are going down, and Tiger Beer could feel it.
To highlight the problem, we turned air pollution into ink and returned it back to the
streets as art.
The campaign was live on the streets of Singapore, Hong Kong, Sydney, New York, Chicago, London, Berlin and Amsterdam as local artists decorated their streets with the ink.
The campaign gained extensive global PR including CNN, BBC, New York Times, Guardian, Contagious front cover and even a TED talk. It has been been recognised at award shows worldwide including a Cannes Gold Lion, D&AD pencils and Asia Spikes.